Need To Create Omnichannel Campaigns To Engage Customers?
Omnichannel is simply defined as a multi-touchpoint approach that provides customers with a seamless omnichannel shopping experience across all physical and digital channels, including mobile sites, eCommerce platforms, social media channels, and IoT-enabled devices such as in-store beacons and kiosks.
Capture the attention of your customers
As a marketer, your goal is to acquire customers, spark their interest, drive traffic, gain their respect, expand your loyal customer base, and boost revenue. Omnichannel allows you to capture the attention of your customers through personalized marketing campaigns filled with relevant offers, products and information across all channels.
Create 360º Customer Views
Omnichannel personalization selects and aggregates data from various channel sources to create 360° Customer Profiles that a company can use for 1:1 marketing. It’s a roadmap of dynamic sources that generates real-time, personalized content and communications. These personalized messages are based on customer behavior and transactions that enable marketers to acquire new shoppers, grow their businesses, retain their relationships with loyal customers and High-Value Customers, and re-engage with customers through the delivery relevant and timely messages.
The Benefits of Omnichannel
Mobile devices, social media, and marketing personalization capabilities are blurring the lines between eCommerce and the traditional shopping experience. Enterprises with a comprehensive omnichannel strategy are able to interact with their customers at all hours of the day across multiple touchpoints, offering them a full suite of services and product selection through the buyer’s preferred method of communication.
Omnichannel makes your inventory and products more visible to new customers, alerting them to new products of which they might not have been aware. The chances growing share of wallet of existing customers also increase when marketing personalization services are used to show relevant purchases to your customers based on similar items that they have purchased or shown interest in before. In short, your customers will see items that they have a greater chance of buying, based on their unique preferences and histories.
Your data will be arranged in intuitive visualizations that you can easily incorporate into reports, spreadsheets, and presentations. It will provide you with the outputs that you’d normally need a team of statisticians and IT specialists to receive – without the back-and-forth or guesswork.
Omnichannel services increase the frequency and depth of interactions between shoppers and their favorite companies. Whether your business is trying to alert shoppers to new promotions through personalized emails, inviting your fans to an in-store event over social media, or giving your customers incentives to leave you reviews and feedback, omnichannel will make your business flexible enough to accommodate the needs of the modern customer.
Is your company omnichannel ready?
The digital age has empowered customers with an unprecedented freedom of choice. Whether it’s on the train, at a restaurant, or from the comfort of their living room, shoppers are able to check inventory, compare prices, and make purchases from practically anywhere on the planet, at any time. At minimum, retailers must be prepared to provide customer service on mobile devices, over eCommerce platforms, and maintain an authentic brand presence on social media.
Our solutions will give you the ability to connect the dots, create a custom 360° Customer Profile, and engage customers with data driven 1:1 marketing across the multiple channels. Our flexible approach and proprietary suite will enhance your ability to connect with your customers by providing solutions for email, website & mobile click tracking, and third-party data hosting. We’ll work with you to optimize your business to take full advantage of the potential of omnichannel.