Hyper-Personalize Your Customer Communications with Real-Time Data Updates
Nectar’s Products allow brands to hyper-personalize communications to customers with the right products, offers, and content
Our suite of Products work together to connect disparate data sources and build richer customer profiles, resulting in more relevant offers, products, and content to your customers when they need it most.
You walk into a store and the sales person greets you:
a) Hello, welcome to XYZ Superstore! How may I help you today?
b) Hello, Ms. Smith. It is great to see you again! Are you here for
more accessories for your home?
In both cases, the sales person is friendly. But in the second instance, the sales person not only knows your name, but has anticipated your needs as a customer. Which store is more likely to get your repeat
business and continued loyalty?
At Nectar, we believe that the more you know about your customer, the better able your business can enrich his or her shopping experience. Customers who feel recognized and valued are more loyal, and that
loyalty translates into positive results for your organization.
Today, there are numerous companies offering personalization services, with varying degrees of authenticity and results. But even the most successful personalization service companies only use information that can be gleaned from a customer’s interaction with your website: 1) Transactional data – purchases made on your site and 2) Behavioral – how the customer reached your site and what they did while on your site.
Nectar also uses both behavior and transactions, just like our competitors, but we turbo-charge personalization by incorporating your customer’s shared social information into the mix. By combining social with more traditional personalization data, our solution enables your organization to deliver micro-targeted messages to your customer as a unique individual. Not only can you offer products that are similar to what they’ve purchased before, incorporating social helps you determine if the timing is right due to a life event or if there are cross-sell opportunities due to your customer’s stated interests, and so on.
And Nectar can deliver these hyper-personalized customer messages throughout your digital channels: email, website, mobile and social. To your customer, the communication is seamless across channels and
is tailored specifically to him or her.