The Nectarom 1:1 Saas Suite Was Built To Meet The Business Needs Of The Omnichannel Century
Founded on the platform of powerful data analytics and intelligent messaging, our software allows businesses to reach customers across all touchpoints through a personalized, omnichannel experience. NectarOM enables digital marketers to provide their customers with the best possible, and most effective, interaction with your brand. Timely, relevant content is optimized according to customers’ personal history and preferences. This data-backed approach maximizes engagement and ROI by connecting customers to the information, offers, and products they need.
Customer Data Management
Customer Data Management (CDM) is at the heart of creating lasting customer relationships through 1:1 personalization. With NectarConnect, our software enables you to recognize your buyers’ habits, preferences, and personalities, and make marketing decisions based on who people are. Our powerful data management platform (DMP) will allow you to centralize your collected omnichannel data in a single database environment. The DMP automatically organizes and updates your 360° Customer Profiles in real-time with new information about the sales you close, the calls you answer, and interactions with your brand across multiple channels. You’ll be able to take data from every touch point to create a deeply informative 360° view of each individual customer. Whether you choose a hosted solution or make use of our private cloud, NectarOM’s DMP provides a comprehensive, secure central storage facility for all of your omnichannel data.
Customer Relationship Management (CRM)
NectarOM’s 360° Customer Profiles aggregate your customers’ unique preferences, brand interactions, and habits. This sophisticated customer intelligence will provide a solid foundation of actionable information, giving you the insight to make data-backed business decisions and achieve your unique marketing goals.
Our proprietary and adaptive algorithms establish a unique NectarScore for each of your individual customers, based on their level of brand interaction and projected lifetime value. As your marketing goals change, you’ll be able to identify the individual customers who are most likely to respond to your new strategies and campaigns.
Reaching today’s customers is a question of relevance, and our software makes it easy for you to create powerful omnichannel campaigns that can be deployed quickly, without having to wait for input from an IT team. Whether you prefer to use batch or triggered campaigns, our system allows marketers to automate both the creation of the communication, as well as the population to which it is directed. The content, time and method of delivery, and offers will be optimized according to data-backed information about the best possible practices for your business and specific customer base. This technology will not only deepen the relationships you have with your most loyal, High Value Customers, but will also entice new buyers with relevant, engaging offers sent at critical moments in the customer journey.
The NectarOM Suite is a comprehensive solution that empowers marketing teams with the tools and agency required to execute data-driven 1:1 marketing campaigns across all channels. We give marketers the answer to the question, “What makes our customers tick?”
Omnichannel data is the synthesis of everything you know about your customers. It’s the way to harness the incredible amount of information circulating in our data-driven world. Our software provides deep, data-backed analysis of each customer’s preferences, habits, and motivations, which gives your teams the information they need to make critical business decisions and formulate new marketing campaigns.