Social Mix Modeling
Social Mix Modeling


Optimize Social Media Efforts with Nectar’s Social Mix Modeling

Marketers have struggled with determining what works and what doesn’t when it comes to social media. Nectar’s Social Mix Modeling provides a detailed audit of your current social media programs and recommends optimal social media activities based on your business objectives. Our approach combines methodologies from traditional marketing and media mix modeling along with activity-based accounting principles.


Key Differentiators

  • First Holistic Methodology to Determine Social Media ROI – Our proprietary approach to social mix modeling is the first of its kind to help marketers answer the elusive social media ROI question to ensure efforts are optimally allocated.


Nectar Online Media is seeking forward-thinking organizations willing to evaluate our approach and serve as BETA customers.  Please let us know if you’re interested by emailing