Optimize Social Media Efforts with Nectar’s Social Mix Modeling
Marketers have struggled with determining what works and what doesn’t when it comes to social media. Nectar’s Social Mix Modeling provides a detailed audit of your current social media programs and recommends optimal social media activities based on your business objectives. Our approach combines methodologies from traditional marketing and media mix modeling along with activity-based accounting principles.
- First Holistic Methodology to Determine Social Media ROI – Our proprietary approach is the first of its kind to help marketers answer the thus far elusive social media ROI question to ensure efforts are optimally allocated.
Nectar Online is seeking forward-thinking organizations willing to evaluate our approach and serve as BETA customers.