Learn Specifics About Your Social Audience to Improve Content
Unlock the knowledge from your social media relationships with NectarInsights. Review detailed information on your followers’ Likes, Interests, Life Events, and what they are saying on Facebook. NectarInsights provides more detail about your own fans and followers than Facebook’s Insights dashboard.
- Pre-Defined Quick Views – Get started quickly and focus on real insights with pre-defined views and profile segments. NectarInsights intelligently classifies user profiles based on standard segments which you can easily adjust.
- Detailed Drill-Downs – See something you want to explore further? NectarInsights makes it easy to drill down and filter key profile attributes, including age, gender, relationship status, and more!
- Life Event Summary – No need to review your Followers’ pages and news feeds to determine recent, major life events. The NectarInsights platform provides a summary of the type and number of major life events that took place in the last 30 days, including engagements, weddings, new jobs, moves, and birth announcements. These life events are significant spending occasions for which marketing communications can be further refined.
- Detailed Likes & Interests — Get detailed access to information about users’ interests based on the pages your fans and followers like on Facebook. See the most popular brands based on a segment of users, including celebrities and personalities, to help define your marketing campaigns. NectarInsights provides real-time consumer insights, without the need for costly focus groups and market research studies.