Generate Real-Time Hyper-Personalized Customer Content and Communications
The core of the Nectar Solution Suite is nectarEssence, which enables brands to easily create and manage 1:1 customer communications
At the core of the Nectar Solution Suite is an extremely powerful recommendation system. That’s why we call it nectarEssence. The nectarEssence platform combines social, transaction, behavior, CRM and other big data to predict likely purchases. Marketers can quickly tune the recommendations with simple adjustments to scores and weights – with the added flexibility of being able to preview the results prior to going live to your customers.
nectarEssence Key Differentiators
- Enhanced Customer Profiles with Real-Time Life Events – Mine your brand’s social data to identify key user life events, including engagement, wedding, new baby, new job, and moves. These major life events are often accompanied by significant increases in household spending. The nectarEssence platform helps identify these events at a customer level and enables intelligent, integrated marketing. Customer’s Likes & Interests shared via Facebook profiles further enhance recommendations, particularly with limited historical onsite behavior.
- Optimized Customer Lifecycle – Optimize deal, offer, product, and promotions based on the lifecycle of the individual customer. Customers are scored and evaluated based on their lifecycle relative to your brand. Recently acquired customers receive recommendations to entice trial and repeat purchases. Social data, when available, enhances dormant customer recommendations to place your brand in front of the customer at the right time with the right offer. Ensure loyal customers receive the right communications at the best time to reduce redundancy; keep them coming back to maximize your results.
- Adaptive Algorithms – The nectarEssence algorithm adapts to the quantity and quality of the data available along with the lifecycle stage of the content evaluated. With newer customers and recent product/offer additions, the algorithm utilizes a collaborative recommendation approach to pick the best offers; however, with further detail about the customer and behavior, the algorithms evaluate the content of the deal /offer / product / promotion and adapt. Whether you have millions of customers and a vast assortment or a fast-growing brand with an expanding offering, the nectarEssence algorithm optimizes your customer recommendations in real time.
- Quick Deployment & Easy Access to Results — The initial setup of nectarEssence can be completed in under 30 days to enable your business to quickly start delivering results! In addition, nectarEssence recommendations are available via Nectar’s web services for easy integration into your website and are delivered to your customers via your third-party email service provider or executed with nectarEngage.