Execute One-to-One Campaigns across Website, Email, Social and Mobile
nectarEngage enables marketers and technologists to easily and seamlessly execute campaigns with internal resources or 3rd party service providers
nectarEngage is integrated with nectarEssence, our proprietary hyper-personalization platform, enabling marketers to quickly and easily execute campaigns and personalize your website, email, social and mobile content to each individual customer. nectarEngage provides connectors (APIs) to some of the largest email service providers, so your marketing team can focus on driving results rather than on lengthy integration efforts.
nectarEngage Key Differentiators
Website & Email Deployment-Ready – With connectors (APIs) available for the largest ecommerce platforms and email service providers, marketers can focus on making better decisions rather than on resource-intensive (and expensive) integrations. In addition, nectarEngage is built on top of one of the most robust hyper-personalization platforms, nectarEssence, to generate personalized messages and content using social, transaction, behavior and other big data.
Scheduled & Event-Based Email Personalization – Personalize deal, offer, product, and promotional content for both scheduled and event-based emails. nectarEssence maintains real-time, individual customer profile updates to identify event- and trigger-matches to drive engagement, cross-sell, and up-sell activity. When a match is identified, the personalized email is triggered by the nectarEngage platform to your email service provider.
Real-Time Website & Mobile Recommendations – nectarEngage serves relevant content directly on your website based on each unique visitor’s social profile and transaction history, as well as website and email behavior. Customizable widgets include:
o Featured Deals
o Products Recommended for You
o Hot Offers Right Now
o Promotional Offers
Customized Facebook Social App Content – Not only can social data be used to enrich profiles of existing customers, nectarEngage can customize content on Facebook Apps based on the individual user’s likes, interests, and life events.
Easily Integrated Unique Visitor Website Tracking – Nectar’s tracking technology, nectarClickstream, can be deployed with a few lines of code to capture detailed visitor behavior on your website. The behavior information is used to enrich content recommendations and is also valuable for improving site navigation and functionality.