Integrate Social, Transaction, Behavior, and Other Sources Into a Single Data Set
NectarConnect makes it easy to combine disparate sources of customer data together to create one-view of your customer
Build one, truly dynamic view of your customer with NectarConnect and have Nectar keep those profiles updated in real-time. With NectarConnect marketers gain access to a proprietary database and processing environment designed specifically for large customer data sets. NectarConnect is built using similar technologies as Amazon, Facebook, Google and other large online brands with millions of customers and billions of customer records.
- Facebook Data Hosting & Processing – NectarConnect is connected into Facebook’s OpenGraph API, enabling efficient downloading, compiling and processing of social profiles. In addition, NectarConnect easily matches Facebook data with your internal customer profiles to identify optimal marketing opportunities based on life events, likes, interests, and other social activity.
- Extensible Connections for Transactions & Profiles – NectarConnect includes a number of data connectors, facilitating quick and easy data integrations from some of the largest platforms, including SAP, Teradata , Magento, Demandware, and others. Source fields are dynamically mapped to the standard Nectar attributes to capture the relevant data elements. In addition, NectarConnect readily imports data from major email service providers.
- Website & Mobile Click Tracking – Utilize Nectar’s onsite and mobile click tracking technology or append data from third parties to include real-time site behavior data. NectarConnect updates user profiles in real-time and works with NectarEssence and NectarEngage to execute the optimal actions.
- Third-Party Data Sets – Append third-party data sets to easily enrich customer profiles even more. NectarConnect makes several location-based data sets available, including zip-code level demographics, income, education, and more.