Our Software Products Drive Revenue by Integrating Social & Big Data to Deliver Hyper-Personalized Customer Communication

Combine social, transaction, email, website, mobile, and 3rd party data to develop a complete picture of your customers to deliver the most relevant, individualized communications…at scale

 

Nectar’s suite of products work together to connect disparate big data sets and build rich customer profiles,
resulting in more relevant offers, products, and content to your customers when they need it most.

Nectar’s team of analysts, marketers, and technologists partner with leading brands to help them navigate the world of social, mobile, transaction, and behavior data. We work hand-in-hand with you to deploy our software technologies and ensure meaningful results!

 

nectarEssence
Generate Real-time Hyper-Personalized Customer Communications, including Deal, Offer, Product, Promo and Content recommendations
• Core of the Nectar Solution Suite
• Process data efficiently & generate recommendations in real-time
• Easily integrates into popular email service providers, ecommerce platforms, and social networks

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nectarConnect
Bring together social, transaction, and other sources of big data into a single, integrated data set
• Regular data updates & processing
• Seamless integrations in our private cloud
• Get started quickly, minimal upfront investment

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nectarEngage
Execute 1:1 Email Campaigns. as well as Personalize Mobile, Social, and Website Messages.
• Personalize scheduled and event-based emails
• Display dynamic offers / products / SKUs / content on websites and in social apps
• Ensure high-converting mobile content

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nectarInsights
Learn Specifics About Your Social Audience to Improve Content
• Goes beyond data available via Facebook Insights
• Dissect Facebook user details
• Identify top trends, friend / follower statistics

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Social Mix Modeling
Nectar Online’s proprietary algorithm analyzes and recommends optimal social media spend
• Audit current social mix
• Recommend optimal effort and spend based on brand objectives
• Make social decisions based on driving real results

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Technology
The Nectar Software Suite uses cutting-edge data processing technologies and proprietary algorithms to deliver accurate, real-time recommendations
• Private cloud-based environment built for reliability and scale
• Proprietary algorithms to evaluate the customer and offer lifecycle
• Readily integrates into the leading ecommerce platforms and email service providers

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