nectarOM http://www.nectarom.com the easiest marketing personalization suite possible. Thu, 18 Dec 2014 18:53:59 +0000 en-US hourly 1 http://wordpress.org/?v=203 The Message from the Digital Dallas Summit: Personalize “It” http://www.nectarom.com/message-digital-dallas-summit-personalize/ http://www.nectarom.com/message-digital-dallas-summit-personalize/#comments Mon, 15 Dec 2014 22:28:50 +0000 http://www.nectarom.com/?p=4340 Today we have a special guest post from Brandon Harig, the winner of our My Marketing Hero Twitter contest. Brandon is a digital marketer with a background in social media processes and policies, having worked with top automotive brands in the country as part of  start-ups and agencies. More of his work and thoughts can be […]

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Today we have a special guest post from Brandon Harig, the winner of our My Marketing Hero Twitter contest. Brandon is a digital marketer with a background in social media processes and policies, having worked with top automotive brands in the country as part of  start-ups and agencies. More of his work and thoughts can be found at SociallyEffective.com.

Flying to the Digital Dallas Summit from Michigan, any conversation would eventually rotate as to ‘why did you come so far for this?’ Beyond the fact DDS 2014 aligned well from a “doesn’t interrupt my work too badly” timeline, Dallas Digital Summit was also a quality fit because of the lineup of great speakers. From a distance, leading into the conference, the speakers chosen covered a wide spectrum of areas in which digital marketers struggle or look to learn more. Fortunately, for attendees, this hope was a reality and made DDS a fantastic choice for those in digital marketing wanting to better understand an ever-shifting landscape.

What appeared to be the underlying theme of DDS this year was simple (and highly convenient given the nature of the work of nectarOM’s products): effectively communicating at a unique, personal level. When a company looks to “personalize it,” with ‘it’ varying based upon department and business, they must reimagine how they do business. What this meant at the Digital Dallas Summit, presented in a variety of ways in widely-varying topic areas, was that digital marketing is quickly moving to a place where broad messaging fails and personal experiences champion results. Whether in content marketing, e-blasts or user experience, sterile presentation and form execution fail to thrive in a world where audiences demand something better than a company’s “B game.”

For me, personally, this is amazing news. One topic of interest to me in the digital landscape is how customer service is evolving online. While this was merely hinted at (and will hopefully be a topic at next year’s summit), customer service via social media or digital solutions is only as effective as the connection consumers make with the process. All the bells and whistles available cannot trump a customer unwilling to follow the path prescribed or too upset to even consider a resolution, each with very real consequences for the brand.

The ability of consumers to tone out marketing pitches is parallel, or perhaps even greater, than this potential for users to dismiss digital customer service solutions. From Digital Dallas Summit’s keynote to close, attendees were presented a wide spectrum of topics (ranging in avoiding social media Armageddon to dynamic UX development) that revolved around not coding or executing based upon hunches or strengths but, instead, on the needs and desires of the audience. Everything from color spectrums to core messaging need to be analyzed; even the future of SEO is less tied to logical word pairings and, instead, on what people actually type into Google during a search.

This idea of developing based upon the wants, not just needs, of an audience was touched on quite well by Seth Dotterer of Conductor, a Web Presence Management group. While using SEO as the central concept, Dotterer highlighted the shift away from traditional and into the personalized, dynamic organic efforts that accentuate brand differentiators and quality. His most shocking statistic, that 90% of the direct paid budget goes to 6% of the traffic, highlighted the need to escape the standard and into persona-based efforts that engage on the user level. Seth’s focus on branding was the reason I chose him as my ‘marketing hero’ in nectarOM’s conference promotion and why he was the talk of the conference within attendee circles.

Perhaps the only ‘ding’ against the Digital Dallas Summit was a lack of core execution tips after raising the importance of personalized experiences for digital users. In truth, DDS operated much in the way the businesses of the attendees operate: within different rooms, concepts in extremely different fields discussed the same common goal of providing effective experiences to enable brand and customer alike. Only when attendees compared notes on different pitches could a common theme be seen, as well as potential ideas and tools to execute it. The solution for departments, regardless of the ‘room’ they may be in, remains the same and depends upon the collective ability of the group. Without executive buy-in, marketing is unable to launch dynamic campaigns; without proper testing and planning, developers are unable to launch e-blasts that truly capitalize on user interest.

The Dallas Digital Summit benefited strongly by having attendees that were extremely eager to take their operations to the next step. Performances that struggled tended to rely too heavily upon self-selling or excessively simplistic ideas while those presentations that became ‘lore’ broke down barriers between the audience and presenter. Just as presentations with too many slides went downhill, presentations that tried unique approaches (one involved constant screenshots of 90s video games) that engaged existing attendee interests soared. At the heart of success at DDS was an awareness of the value of personality and branding, two components of identity that companies that ‘get it’ are identified by. If you were unable to attend DDS but want the core take-away from a leading marketing symposium, focus on this: brands that go further to better understand their audience, and the role a product or service plays in that audience’s daily life, make richer connections that translates to business success.

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A Recap of Dallas Digital Summit 2014 http://www.nectarom.com/dallas_digital_summit2014/ http://www.nectarom.com/dallas_digital_summit2014/#comments Thu, 11 Dec 2014 21:30:08 +0000 http://www.nectarom.com/?p=4326 This past Tuesday and Wednesday, a few of us from NectarOM took a break from our traditional office duties and attended this year’s Dallas Digital Summit. Dallas Digital Summit is the largest, premier digital strategies forum in the Dallas area. Over forty of today’s leaders in digital fields led roundtable discussions and workshops, discussing up-and-coming […]

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This paDDS2st Tuesday and Wednesday, a few of us from NectarOM took a break from our traditional office duties and attended this year’s Dallas Digital Summit.

Dallas Digital Summit is the largest, premier digital strategies forum in the Dallas area. Over forty of today’s leaders in digital fields led roundtable discussions and workshops, discussing up-and-coming strategies, trends and practices in today’s digital age. These speakers aimed to educate and promote forward thinking and thought leadership pertaining to digital business and marketing.

Our setup at DDSWhat did we do at DDS?

Marketing Heroes Twitter Contest. Contestants sent us a tweet about their marketing hero for the chance to win an Apple TV for them and their hero. Over X people entered the contest throughout the conference. At the end of the conference we announced our randomly selected winner: Brandon H. from . Brandon said his marketing hero is Seth Dotterer, VP of Marketing at Conductor, after Dotterer’s presentation about blending branding and marketing in SEO.

Marketingpersonalization.com. We used DDS as an opportunity to announce the launch of our new publication, marketingpersonalization.com. Marketingpersonalization.com is the premier resource for marketers to stay informed on the fast-changing topic of marketing personalization. Besides publicizing, we also recruited a few writers to contribute posts to the site.

Video Interviews. We also had the amazing opportunity to conduct private interviews with a few Interviews for our upcoming video montageDDS speakers, regarding trends and forecasts for marketing and data usage. Some of our interviewees include Arnie Kuenn, CEO of Vertical Measures; Robert Richardson, Editorial Director for TechTarget Security Media Group; Jeff Sheehan, President of Sheehan Marketing Strategies; and Steve Hammer, President of RankHammer. Stay tuned for footage from our interviews, which we will post on marketingpersonalization.com next week!

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Top Three Fears About Marketing Personalization http://www.nectarom.com/top-three-fears-about-marketing-personalization/ http://www.nectarom.com/top-three-fears-about-marketing-personalization/#comments Thu, 04 Dec 2014 19:19:16 +0000 http://www.nectarom.com/?p=4302 A recent survey of online shoppers shows that consumers are more open to marketing personalization strategies than ever before. 79% of U.S. consumers expect personalization from brands, and over 50% expect e-commerce sites to remember past purchases. With these expectations and demands from the public, why hasn’t every company utilizing personalized marketing? We’ve found that unwillingness […]

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A recent survey of online shoppers shows that consumers are more open to marketing personalization strategies than ever before. 79% of U.S. consumers expect personalization from brands, and over 50% expect e-commerce sites to remember past purchases. With these expectations and demands from the public, why hasn’t every company utilizing personalized marketing?

We’ve found that unwillingness to incorporate personalization comes down to one factor: Fear.

Fear of change
As marketing personalization is a relatively new concept, companies that are doing well without utilizing this marketing strategy may not want to make changes.

An article by Forbes explains why companies hesitate when making big changes.

Old habits act as a resistant towards change. These habits can be powerful and hard to break, pulling us away from new, alternative ideas. The brain is also responsible for resistance to change. One’s prefrontal cortex must work harder when experimenting with new ideas. With this in mind, companies may be reluctant toward embracing the new concept of personalization.

However, while embracing change may be difficult, doing so is imperative for a company that hopes to stay successful. Those who fail to utilize new approaches risk becoming outdated by competitors who conform to the fresh marketing tactics the public wants.

Fear of turning off customers
Personalized marketing is designed to give customers a 1:1 experience with products that are relevant and tailor-made for each individual. So why would some customers be turned off by this approach?

The creepiness factor.

Consider this blunder Target made a couple years ago. The company sent coupons for baby items to a teenage girl. Using the girl’s Guest ID number, name and historical buying data, Target had determined the girl was pregnant…however, the baby item coupons arrived in the mail before the girl had told her father. As chaos ensued, Target was met with skepticism. Critics called the company’s personalization practices “creepy” and “eerie.”

Situations like this give personalized marketing bad stigma. However, if the right precautions are taken, personalized marketing will not turn away customers.

Consider this: When a consumer is aware that their information is being tracked, they may be more comfortable sharing their data. Target had come across as invasive because neither the girl nor her family was aware that Target had been tracking her purchases and personal information.

Contrast this situation with a strategy employed by Nordstrom. Nordstrom uses marketing personalization by showing products similar to ones a customer has previously viewed. Because Nordstrom is so open about their use of personalization and data tracking, people are not fazed by it.

Nordstrom's take on marketing personalization

Nordstrom’s take on marketing personalization

Rewards in exchange for information can help customers feel at ease with the creepiness factor. Reward customers for sharing their email information with special offers each month exclusively through email. Similarly, asking a customer for his or her date of birth can go from creepy to personal with the promise of a birthday card and special gift delivered during their special month.

While personalized marketing can admittedly come across as creepy, companies aware of the boundary between personal and invasive should not fear the concept of a personalized marketing campaign.

Fear of the payoff
If your company is spending money on personalizing an experience, will it pay off in the future? Or is your company wasting time, money and other resources on something that could end up costing more than its worth?

How can you be sure you’ll reach your desired return on investment?

Based on these statistics, we are confident that personalized marketing will generate positive results for companies. Personalization makes customers feel special, generates a higher response rate, strengthens loyalty, and increases customer lifetime value. Personalized emails in particular are able to generate 18 times more revenue, compared to generalized emails. 78% of CMOs believe that custom content is the future of marketing.

With so many positive effects from personalization, it’s difficult to imagine an unsatisfactory ROI after implementation. These stats should qualm any uneasiness about payoffs a company may have.

Key Takeaways:
While changing adding a personalization aspect to marketing campaigns may seem like a big leap of faith, doing so is more of a help than hinderance to companies. However, if used correctly, personalization gives your company the edge it needs to stay competitive, retain customers, and increase ROI. Need a few tips for getting started with personalizing your marketing strategies? We have determined four steps to implementing marketing personalization.

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Don’t miss us at Dallas Digital Summit! http://www.nectarom.com/dont-miss-us-dallas-digital-summit/ http://www.nectarom.com/dont-miss-us-dallas-digital-summit/#comments Mon, 01 Dec 2014 23:28:30 +0000 http://www.nectarom.com/?p=4294   Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators. This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not too […]

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Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators.

This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not too late. By using the code NECTAR50, you can save $50 from already discounted prices.

nectarOM will also be partnering with marketingpersonalization.com to interview top innovators across various marketing fields, and if you are interested, shoot me an email to reserve a slot.

Marketing-Hero-Campaign-DDSUM14

Marketing Hero Campaign at Dallas Digital Summit 2014

My Marketing Heroes Contest

Come stop by our booth to hang out and learn more about our #mymarketinghero twitter contest – you and your marketing hero both have a chance to win a set of Apple TVs for the holidays!

It’s easy:

1. Tweet #mymarketinghero is @(hero name), who is yours? #DDSUM14 @nectarom
2. Follow @nectarom
3. You and your hero each have a chance to win an Apple TV!

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How to Maximize your Marketing Automation Efforts on Cyber Monday http://www.nectarom.com/maximize-marketing-automation-efforts-cyber-monday/ http://www.nectarom.com/maximize-marketing-automation-efforts-cyber-monday/#comments Wed, 26 Nov 2014 22:56:37 +0000 http://www.nectarom.com/?p=4283 The biggest shopping day of the year is quickly approaching; and no, we aren’t talking about Black Friday. Cyber Monday 2014 is just a few days away. Based off patterns from past Cyber Monday sales, we’re confident that Cyber Monday 2014 will provide record-breaking sales for every type of retailer. USA Today says “Black Friday […]

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The biggest shopping day of the year is quickly approaching; and no, we aren’t talking about Black Friday. Cyber Monday 2014 is just a few days away.

Based off patterns from past Cyber Monday sales, we’re confident that Cyber Monday 2014 will provide record-breaking sales for every type of retailer. USA Today says “Black Friday will get crushed by Cyber Monday,” arguing that any special deals on Cyber Monday “will outshine most of the offerings on Black Friday.”

An IBM study analyzes historical and real-time data from retailers, showing a 20.6% increase in Cyber Monday online sales from 2012 to 2013. The study also showed that 2013 Cyber Monday sales were 31.5% more than those from Black Friday in the same year. What’s even more interesting is that Cyber Monday shoppers spent 5% less per order than Black Friday goers, with an average order value of $128.77 vs. $135.27. If these patterns continue, retailers can expect to see a significant uptick in traffic this year on Cyber Monday.

Importance of technology and marketing automation

These findings show the public’s shift from in-store to online sales, as customers rely on technology for purchasing products on these special shopping days.

As new developments in technology begin to influence marketing strategies, implementing a marketing automation plan is necessary for companies who wish to stay competitive. Marketing automation is the best innovation for raising product awareness among customers and keeping customers interested in products. The success of your company on December 1st could be determined by marketing automation tactics.

How will you use marketing automation to your advantage for Cyber Monday?

Create excitement for your customers.

Will you offer any special deals on Cyber Monday? Are there any promotional codes your customers may want to take advantage of? If so, let them know! Give your customers a brief preview into your Cyber Monday specials, offering special promo codes via your automation suite. Establishing interest in exciting sales ensures your customers remember to visit your site during the shopping holiday.

Make it special.

To ensure that your communication with shared clients is better than their communication with competition, take advantage of marketing personalization techniques. Personalization is necessary for a successful automation campaign in order to ensure the email does not come off as robotic, impersonal spam. Make sure communication is tailored differently to suit each customer. Provide recommendations for products that each customer may prefer, based on their past interests. A personalized, 1:1 messaging approach that is relevant to the customer will strengthen their relationship with your company.

Send reminder emails to checkout

Your customer visited your site, selected items for purchase, and is ready to buy…until they abandon their shopping cart at checkout. Whether customers are leaving your site to compare prices with your competition, or simply because they forget to return to the site for checkout, the abandonment of a shopping cart can be a tough loss. However, we recommend triggered emails to customers who have abandoned their shopping carts. These emails should be sent immediately after, the following day, and a week after the customer leaves the site. Sending three emails over this time period gently reminds the customer to buy, without being too pushy.

Why are we so sure marketing automation is the answer?

Companies that use marketing automation tend to perform better than those who do not. The Lenskold Group 2013 Lead Generation Marketing Effectiveness Study determined that 63% of companies that are outgrowing competitors use marketing automation. The same study showed that 78% of successful marketers attributed improvements in revenue to marketing automation.

Here is an impressive list of statistics that show the success of a marketing automation campaign. These statistics reveal it’s not only wise to use marketing automation for Cyber Monday, but absolutely necessary.

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How did one marketing hero raise over $125 million for an incurable disease? http://www.nectarom.com/marketing-hero-raise-125-million/ http://www.nectarom.com/marketing-hero-raise-125-million/#comments Thu, 20 Nov 2014 20:54:47 +0000 http://www.nectarom.com/?p=4269 An uncommon disease quickly became a philanthropy sensation, thanks to some creative marketing tactics. The ALS Ice Bucket Challenge has generated over $125 million in donations toward finding a cure for ALS in just a few months. Since the first ice bucket challenge video debuted in July 2014, more than 2.5 million people from 150 […]

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An uncommon disease quickly became a philanthropy sensation, thanks to some creative marketing tactics. The ALS Ice Bucket Challenge has generated over $125 million in donations toward finding a cure for ALS in just a few months. Since the first ice bucket challenge video debuted in July 2014, more than 2.5 million people from 150 countries have filmed videos to raise awareness for the deadly disease.

Pete Frates is the man behind the Ice Bucket Challenge. After being diagnosed with ALS in 2011, Frates decided to do something about the incurable disease. While most people would accept this diagnosis as a tragedy, Frates saw his diagnosis as his opportunity to change the world.

His initial goal was to get ALS in front of philanthropists like Bill Gates. A team of Frates’ family and friends aimed to raise awareness of the disease. Frates acts as their fearless leader. Although he is currently paralyzed, Frates communicates with eyegazer technology and is still the face of the ALS Ice Bucket Challenge.

Frates and his successful campaign can be attributed to three factors: a positive, proactive attitude; a mental toughness required to put himself out there and refusal to give up; and the mindset to go after an unacceptable situation.

Because of the ALS Ice Bucket Challenge’s undeniable success, we are naming Pete Frates this week’s Marketing Hero.

In less than a month after the first video, ALS received attention from national media, celebrities and global media. How was the Ice Bucket Challenge successful so quickly? We’ve narrowed it down to four marketing concepts.

1. Social Media

The Ice Bucket Challenge shows us the importance of using social media in marketing campaigns. In a fast-paced, technology-based world, social media in marketing is more important than ever.

Social media made the campaign sharable through multiple platforms, such as Facebook, Twitter and YouTube. Because multiple social media platforms were utilized, the campaign reached a larger audience, spreading rapidly within a relatively short amount of time.

Additionally, social media made this campaign easy for people to participate in. Only a few minutes and one technological device (a cell phone) were required to film, upload and share videos on social media platforms. People found this simplicity attractive, which is why the Challenge attracted so many participants.

2. Emotional Appeal played a big role in the Challenge’s success through its feel-good aspect. Think about it – people love feeling like they are making a difference. This campaign made it easy for participants to achieve that feeling of importance through just a small act of posting a video. Whether people poured water over their heads or donated toward a cure for ALS, participants felt like they were truly making a difference. And – to their credit – they did!

3. Make It Fun. Millions of ice bucket videos were uploaded, but people never grew tired of watching someone getting drenched with freezing water. Why? Because it’s a fun campaign and a funny concept! Participants stretched their creativity, coming up with their own original ways to do the challenge. Videos became more and more outrageous (check out this video by Bill Gates). A fun campaign attracts an audience and keeps them interested.

4. Originality. How many other marketing campaigns involve pouring ice water on your head to generate awareness? None that I’m aware of. The ALS Ice Bucket Challenge is creative. It’s new. A marketing strategy that is the first of its kind will be memorable and leaves a lasting impression on the public.

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Luxury Interactive 2014 – Our Take on Omnichannel Needs http://www.nectarom.com/luxury-interactive-2014-omnichannel/ http://www.nectarom.com/luxury-interactive-2014-omnichannel/#comments Thu, 06 Nov 2014 18:23:14 +0000 http://www.nectarom.com/?p=4216   High Fashion and Luxury Demand Omnichannel Engagement Solutions October’s Luxury Interactive conference in New York City came and went with little fanfare in Midtown Manhattan. Overshadowed during the three short days by the much larger Comic-Con across town, Luxury Interactive drew a very particular crowd: retailers needing to differentiate their brand online, and the […]

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Luxury Int

High Fashion and Luxury Demand Omnichannel Engagement Solutions

October’s Luxury Interactive conference in New York City came and went with little fanfare in Midtown Manhattan. Overshadowed during the three short days by the much larger Comic-Con across town, Luxury Interactive drew a very particular crowd: retailers needing to differentiate their brand online, and the service providers peddling solutions.

In talking to today’s marketing and ecommerce gurus from the leading fashion brands of the world, it was clear that there are two specific priorities on everyone’s wish list for 2015…

  1. A solution to execute high-touch campaigns in the omnichannel (especially for smaller, more exclusive luxury companies).
  2. A tool to efficiently curate user-generated content so that it can be repurposed as additional art while successfully excluding low quality and/or unfashionable images.

The first problem seemed to be the most pressing, whether it was an agency like Huge Inc., or a large retailer like Saks Fifth Avenue; getting that Saturday champagne and brunch shopping experience to play in the digital world is a constant struggle. Luxury brands differentiate themselves through the projection of quality, whether it is the service level delivered by associates, the décor in the store, or the quality of the actual goods, luxury depends on differentiation for that extra margin. This isn’t easy to do in the digital world.

One great example of someone doing this well is Mitchell’s stores. Mitchell’s spent two years working on its ecommerce experience. Mitchell’s is arguably the single most revered luxury retailer in America. Mitchell’s is known not only for its quality products and high-class clientele, but also for the services provided in its stores. According to a conversation I had with Bob Mitchell, company president and author of “Hug Your Customer”, the company spent two years developing its ecommerce platform because they recognized that the brand needed to survive online, and therefore the customer experience needed to replicate the service level found in stores.

They really did a great job.

For example when I log in:

  • my salesman is featured prominently
  • I have my own dashboard that includes my most recent purchases
  • a list of recommendations (from both my salesman and the computer), and a calendar of events amongst other features show up

Differentiation is the key for maintaining luxury brands online, if you go above and beyond to provide extraordinary service in-store, you must now do even more online to make sure your shopping experience differentiates itself from your down-market competition. For marketers, that means using all the customer data available to personalize and cater to customers.

 

Mitchell's Stores Does Omnichannel Well

Mitchell’s knows their omnichannel customer

 

The agencies that I spoke with tended take the Mitchell’s view of luxury ecommerce, that luxury brands need to invest in a specific customer service experience, like having access to my personal sales associate while I browse the web, rather than repurpose third party technologies popular with mid market ecommerce businesses. The luxury brands themselves were less convinced that such investments are necessary. I think we’ll find that many of these luxury brands invest in small solutions to replicate the high-touch feel and balk on larger investments in a bespoke ecommerce ecosystem.

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The DMA 2014 Experience as Told by Speakers and Attendees http://www.nectarom.com/dma-2014-experience-told-speakers-attendees/ http://www.nectarom.com/dma-2014-experience-told-speakers-attendees/#comments Wed, 05 Nov 2014 17:50:33 +0000 http://www.nectarom.com/?p=4219 Last week I attended my first Direct Marketing Association (DMA) conference in San Diego. For years I heard about this organization and how amazing the experience is. I had these images of high-profile speakers standing on brightly lit stages, after-hour networking parties with suited-up marketers, breakfast meetings on the harbor, and after dinner strolls on […]

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DMA 2014 San Diego

Last week I attended my first Direct Marketing Association (DMA) conference in San Diego. For years I heard about this organization and how amazing the experience is. I had these images of high-profile speakers standing on brightly lit stages, after-hour networking parties with suited-up marketers, breakfast meetings on the harbor, and after dinner strolls on the marina watching the waves beat against sailboats.

DMA is a different experience for each attendee. My participation was so much more interesting than I imagined, and I’ve been eager to hear what others experienced last week in San Diego.

The DMA 2014 Experience

After one hundred years of events it makes one wonder what has changed or stayed constant throughout the years. What were people dicussing, learning, and doing at DMA thirty, forty, and even eighty years ago? I think about how the DMA experience must have evolved. If only walls could talk, right?

So what did people experience at this year’s DMA conference? I’m asking attendees and speakers, and this is what they say:

“You don’t have to forgive the pun, it’s quite intentional, but this DMA was, simply put, Magic! Yep… there’s the magic of Magic Johnson and then there’s the tag line of the event: marketing together points to the heart of the partnership between content, technology and big data. It seemed like there was a general understanding that there are a lot of moving parts to the marketing apparatus and going it alone is really antithetical to getting the job done. You need partnerships, internally and externally.”
– Len Shneyder, Director of Industry Relations, Message Systems
Twitter: @LenShneyder
Website: MessageSystems.com

“I love that at DMA you can get together and talk to so many thought leaders in the industry in one place. The educational sessions are great and this year seeing offline and online being brought together was exciting.”
– Erin Levzow, DMA speaker, Director of Digital Marketing & Social Media, Wingstop
Twitter: @Playnthestrs
Website: Wingstop.com

“This year’s Direct Marketing Association (DMA) annual #DMA14 conference in San Diego was a complete ‘rethink’ for how marketing looks for many brands and companies today.

‘In years past, it always felt that the annual event had an invisible wall between offline and online marketing techniques and channels. This year, the DMA focused on the mantra, Don’t Market Alone (DMA). It acknowledged that many of us are marketing through many channels, including offline and online.

‘The choice of having DMA 2014 in San Diego was brilliant. The city offered lots to do which, in essence, drove the hallway conversations and meet-ups that are expected to occur at the event. The event is much more than just content, but networking with others to hear how our choices in marketing can be successful or detrimental to our brands.

‘The vendor floor also was a “who’s who” convention of products and services. I’ve always enjoyed walking the floor to see what new and interesting offerings are out there today. I even learned some new things from companies I’ve never heard of or even thought that a product could exist.
-Dennis Dayman, DMA speaker, Chief Privacy Officer, Return Path
Twitter: @ddayman
Website: ReturnPath.com

What is DMA?

DMA has inspired marketers for nearly a century. This organization for data-driven marketers aims to bring advocacy, networking, education, insight, and business services to its members. It has grown into one of the world’s leading marketing organizations – with members representing more than 40 countries and every segment of the marketing industry.

What was your DMA 2014 experience?

Want to share your experience? I’d love it if you did! Tweet using @nectarOM and @KRDollar using #DMA14. Or just email me at katherine@nectarom.com.

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DMA 2014 Takeaways – Goodbye San Diego http://www.nectarom.com/dma-2014-takeaways/ http://www.nectarom.com/dma-2014-takeaways/#comments Sun, 02 Nov 2014 06:32:27 +0000 http://www.nectarom.com/?p=4204 Our DMA 2014 Takeaways The San Diego Convention Center was lovely, and the weather collaborated to make a beautiful experience (especially in the back atriums and patio areas). Our only qualm – the exhibit booths weren’t on the sailboats outside. Great choice of a venue. The keynote speakers were fantastic, and you could tell by […]

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nectar booth

Our DMA 2014 Takeaways

The San Diego Convention Center was lovely, and the weather collaborated to make a beautiful experience (especially in the back atriums and patio areas). Our only qualm – the exhibit booths weren’t on the sailboats outside. Great choice of a venue.

The keynote speakers were fantastic, and you could tell by the way people packed up and crowded the main hall that excitement was in the air. Our personal favorite was Magic Johnson – “Keep trying, consistency is key”.(I may have made part of that quote up…he got me so pumped all I could think about during the keynote was, “You can do anything.”)

There were plenty of thought provoking tracks to keep marketers intrigued and actively learning. A few of the CRM tracks were phenomenal, but my personal track favorite was the short session with Google creative director Ben Jones. His ability to mix data and storytelling is something marketers need to listen carefully to. Data might tell you predictions, but storytelling is what will ultimately create brand presence and loyal followers. A point made several times from different speakers was that integrating data the right way can make all the difference when it it comes to analyzing omnichannel interaction (ready for the holidays?).

Our neighbors at 1 point mail were great – Managing Director Paul Westhorpe and team really know enterprise email and were incredibly friendly, and we were able to connect with lots of folks over our #mymarketinghero contest, which turned out to be a huge success…Our simple concept – nominate your marketing hero on twitter and win a chance to get two Apple TVs – encouraged people to engage with each other and earn some brownie points. By the end of the conference, people started calling us the marketing hero guys, which I took as a job well done.

Congrats Rick Miller on winning the contest, and nominee Brian Kurtz!

Wrapping up…

What we loved:
Magic Johnson, the focus on traditional AND digital marketing, our #mymarketinghero contest, San Diego weather, the beautiful venue, DMA’s hard work

What the people want:
Tracks clearly separated by mastery level, less vendor-led tracks (teach me, don’t pitch me), more exhibit hall traffic

We did not stay for the post-event tracks, so if anyone has thoughts on how they went, feel free to shoot me an email at daniel@nectarom.com.

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See you at DMA 2014! http://www.nectarom.com/see-dma-2014/ http://www.nectarom.com/see-dma-2014/#comments Thu, 16 Oct 2014 20:23:55 +0000 http://www.nectarom.com/?p=4172 Meet nectarOM at DMA 2014 Our team will be at DMA 2014 in San Diego from October 26th to the 29th at booth 1016, so come stop by and say hi to us when you have a chance. DMA 2014 hosts some of the best and brightest data driven marketers and offers the marketing world a chance […]

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DMA 2014

Meet nectarOM at DMA 2014

Our team will be at DMA 2014 in San Diego from October 26th to the 29th at booth 1016, so come stop by and say hi to us when you have a chance.

DMA 2014 hosts some of the best and brightest data driven marketers and offers the marketing world a chance to connect over the rapidly evolving marketing space.

Learn more about DMA 2014 at: http://www.dma14.org

Stay classy, San Diego

San Diego

 

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